After Plotting Buyouts Of EA And Activision, This Media Giant Could Again Try To Push Into Gaming

A novidade esta movimentando o setor. NBC Universal and Comcast are splitting into two companies , and when that happens, NBC Universal could go after gaming assets as it looks to grow.

Vale destacar que This is according to a report from Reuters , which clarified that nothing is locked down as of yet, and any potential transaction would not happen until Comcast and NBC Universal officially split in about a year. In any event, the report reminded everyone that Comcast CEO Brian Roberts has been interested in gaming for a long time, previously pondering acquisitions of Activision and Electronic Arts , as well as an investment in Fortnite studio Epic Games. Those plans never came to be, but Roberts' son, Tucker Roberts , is currently running Comcast's gaming division and is reportedly keen to do more in the area.

Comcast previously tried to buy Activision and EA, reportedly. Comcast is already involved in gaming adjacently through its partnership with Nintendo for the mega-successful Mario animated movies that are made at Comcast's Illumination studio. Additionally, NBC Universal has an existing partnership with the generative AI gaming startup Wolf Games, which released its first game, Law & Order: Clue Hunter , earlier this year, based on the popular NBC TV show. NBC Universal will be run by Michael Cavanagh when the company splits from Comcast. Acompanhe mais conteudos como esse no site.