New Xbox Exec Advocates For Something Everyone Hates To Help Save Gaming

Veja o que foi divulgado recentemente. Xbox chief strategy officer Matthew Ball believes one way to help revitalize gaming is through something most people do not care for: in-game ads.

De acordo com informacoes, Speaking to The Game Business , Ball said there exists a "two-sided problem" in the modern gaming space. Development costs for many games are now "way too high," and consumers do not want to pay more. Something has got to give, and one possible solution, as Ball sees it, is through advertising.

He cited streaming TV as an example here, saying most of the growth for a variety of streaming platforms comes from ad-supported tiers. At the same time, people can still pay money to kill the ads on higher-priced tiers. While ad-based games are already prevalent and popular on mobile, they are less so on console. Finding a solution on console for ad-supported games could be one of the ways the gaming business can return to growth, Ball said. Fique de olho nas proximas publicacoes.