Product Placement Can Help Save The AAA Games Business, Former BioWare Dev Says

A novidade esta movimentando o setor. Former BioWare veteran Mark Darrah has weighed in with his thoughts on what the AAA video game business can do to make more money and become more sustainable: sell product placement.

Alem disso, In a video on his YouTube channel , Darrah said the fascination with live-service games and "over-reliance on microtransactions" is stopping other genres from flourishing. Development budgets keep going up and up, and without an increase to the current $70 going rate for new releases, developers could look to product placement to help make money, Darrah said. He said the live-action Smurfs movie "paid for itself entirely through product placement," and he wonders if product placement could become a bigger deal for games.

"So, is there an opportunity for games to take a step back and think about different ways that we could make money? I think there is," Darrah said, as reported by IGN . "Product placement is a very small part of video games right now compared to movies and television. Maybe it could be a larger part of development. Siga acompanhando o blog pra mais atualizacoes.