Xbox Game Pass Price Cut Is Working, CEO Says

Nos ultimos dias, o assunto vem ganhando atencao. One of the first decisions that Xbox CEO Asha Sharma made after becoming the new boss earlier this year was to cut the price of Xbox Game Pass significantly.

Importante mencionar que In a memo to staff recently, Sharma explained the thinking behind the price cut and talked about the impact it's making so far, saying it's helping move Xbox in the right direction. “Growth slowed down and subscriber loss accelerated after the pricing and SKU changes last year,” Sharma said in the memo obtained by The Verge . “Since our price reduction we have seen acquisitions grow and retention improve, which is a good first step.” Also in the memo, Sharma said Game Pass still has a challenging road ahead.

“We will not solve this in one moment or one launch,” Sharma said. “We will have to outwork the problem in front of us in our path to restore durable growth.” The next evolution of Game Pass launched today, with Discord Nitro members now getting access to a starter version of Game Pass for no extra charge . Looking further out, a top boss at Netflix has said Sharma is considering bundling more services into Game Pass to draw people in . Netflix co-CEO Greg Peters said he and Sharma have “kicked around ideas” for how Netflix and Xbox could work together on subscription bundles. Continue acompanhando pra nao perder as novidades.